Después del éxito de la semana pasada, Enmedio presenta el segundo episodio de The Century of the Self (El Siglo del Yo), serie de cuatro documentales escrita, dirigida y co-producida por Adam Curtis, estrenada en 2002 y distribuida por BBC Four. Esta segunda parte, llamada Ingeniería del Consenso nos explica la influencia que Anna Freud, la hija del padre del Psicoanálisis, llega a tener sobre la sociedad norteamericana de los años 50. Establecido en EEUU el psicoanálisis, pronto no sólo se trataría de crear ciudadanos modelo, sino consumidores modelo. Un grupo de psicoanalistas dirigidos por Ernest Dichter en el Instituto para la Investigación Motivacional, retomaría las ideas de Bernays y el flujo del momento en el psicoanálisis, para profundizar en el conocimiento de por qué y cómo la gente se comporta, compra, y responde a la publicidad. Para ello, ana lizarían no ya los motivos para comprar, sino la personalidad al completo de los consumidores de distintos productos, para averiguar cómo venderlos mejor.
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